A hair product for everybody, every style, every day. Our vision is simple, it’s to create the most honest and pure range of products for everyone, we do this by adhering to these three guiding principles. NATURAL – We make every effort to ensure our products are natural, sensitive to the environment and only ever use ingredients of the highest quality. VEGAN – No fads or trends here, we have been vegan for more than 30 years. Every Davines product is designed, formulated and produced on their premises and in laboratories in Parma, Italy.