Theorie

Since the very beginning, it’s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, Theorie have created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.  Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.